Amazon Book Review Policy Demystified for Authors
We’re coming up on the one-year anniversary of Amazon’s crackdown on fee-for-review services. When announced, it created quite a stir but their exclusion of books from the new policy kind of got...
View ArticleBook Reviewer Yellow Pages: An Unwieldy But Invaluable Resource
Are you someone who would rather rely on a physical book directory than an online directory? If so, I highly recommend this fourth edition of The Book Reviewer Yellow Pages: A Promotional Reference...
View ArticleWhy Amazon is Integrating Goodreads into Kindle Devices and How eBook Authors...
This past month Amazon added Goodreads integration to the original, first generation Kindle Paperwhite. It was already part of the second generation Paperwhite as well as newer Kindle Fire tablets with...
View ArticleThe Essential Guide to Running a Goodreads Giveaway
Goodreads Giveaways are a low-cost way to promote your book and solicit book reviews. And since every new book needs reviews, and a Goodreads Giveaway is free, it pays to make early and regular use of...
View ArticleUsing Amazon Badges for Book Marketing and Building Your Author Platform
If you spend any time reading Amazon book reviews you’ll notice that some have small labels like “Vine Voice” or “Top 10 Reviewer.” The last time I counted there were 17 different Amazon Badges. Some...
View Article2 Hidden Benefits of Using Kindle Pre-Order
When Amazon announced Kindle Pre-Order back in August 2014 they were simply following the lead of Apple and Kobo who both already allow pre-ordering of eBooks. But as experienced book marketers know,...
View ArticleHow Changes to Amazon’s KDP Select and Review Rankings Impact Authors
Here is how some authors have been gaming self-publishing on Amazon: Write a bunch of short books and get a bunch of friends (or paid reviewers) to give you 5 stars. Add your books to KDP Select—the...
View ArticleHow to Print Advance Reader Copy (ARC) Books Using CreateSpace
One of the most effective marketing tools available to self-publishers is the ARC, or Advance Reader Copy. Sometimes referred to as an advance review copy, galleys, or reader’s edition (ARE), the ARC...
View ArticleAn Interview with Book Publicist Julia Drake
One of the most popular blog posts on AuthorImprints is this interview with book publicist Julia Drake of Wildbound PR. The questions Julia answers were asked by attendees at a book marketing panel...
View ArticleBook Launch Marketing Case Study—The Other Magic by Derrick Smythe
In less than six months, Derrick Smythe’s 636-page, 182,000-word fantasy novel The Other Magic has accumulated 80 reviews, with an average 4.4 of 5 rating. He has sold more than 2500 copies, secured...
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